It’s a simple strategy: making compelling video is organic digital marketing gold for brands with a strong or growing fan base. Others would simply have to take out paid advertising to drive eyes to online video content. Similar to RedBull and GoPro, the UFC is becoming a mammoth digital media producer and publisher… and the numbers (views) don’t like. UFC Embedded, the promotions flagship reality web series that profiles and follows the day to day lives of UFC main card fighters leading up to their PPV (pay per view) fights is a MASSIVE MARKETING HIT for UFC, with each webisode generating over 100,000 views on YouTube and distributed/shares across social media, helping to create awareness, drive ticket sales and put butts in seats. Above: UFC Embedded: McGregor vs Also, Episode 7.
The $3.4M Lykan hypersports sportscar will be featured heavily in Fast & Furious 7, opening April 3. Only 7 exists in the world! Universal gets to use a $3.4 million sportscar for free. The LyKan gets massive free advertising in Furious 7, projected to earn a whopping $120 million opening weekend, the biggest opening ever for the studio and Fast & Furious franchise. How’s that for [product placement] marketing-partnership gold?
I have a huge curiosity of how brands are leveraging social platforms for growth and leadership. Here’s an informative and insightful case study I came across on how fashion retailer Nordstrom is utilizing social media platform Pinterest to give customers a personalized and relevant shopping experience. Read it here. Video: Nordstrom Spring 2015 collection.
“If you look back on Facebook five years ago, most of the content that people shared was text, now today, it’s photos and other visual content. If you fast forward five years, it’s going to be video. And if you look out further beyond that it’s going to be even more immersive content like VR and AR.” – Facebook CEO Mark Zuckerberg on the future of content on Facebook at the annual F8 Developer conference in San Francisco on Wednesday.